Each day thousands of pictures, illustrations and print ads are downloaded from the internet by creatives. On popular sites like „Lürzer‘s Archive“, „Ads of the world“ and „Coloribus“, art directors and copy writers find inspiration or moods to illustrate their ideas. In many cases also using Jung von Matt works. And this is where our idea cuts in: We placed messages behind our showcased work. Whenever a visitor drags a picture of one of our ads to the desktop, to make a copy, he or she is faced with our message.